RTL, EndemolShine and WE Fashion developed a 360 campaign around Dutch soap series Goede Tijden, Slechte Tijden (Good Times, Bad Times), where fiction and reality came together.
WE Fashion wanted to influence her brand values and conquer the hearts of her target group (women aged 20 to 34). The brand was fully integrated into the storyline of one of the main characters: Nina Sanders. She was allowed to design the exclusive party collection named WE x Nina, which was actually for sale.
The branded content case of the future was a great success with wonderful results. Curious? Please watch the case video for more information.