With an average reach of two to three million viewers per episode TVOH is one of the most successfull shows by far. RTL, Talpa, sponsor Vodafone and media agency OMD built a strong relationship with the viewer over the past two seasons.
Goal
In the first year the main target was to 'connect' with the audience. In the second season the interaction with the audience became even more important.
Target audience
13+
Result
TVOH dominated Friday night with an average of more than 3.4 million viewers per episode (6 +). Season 2 scored 26.0% audience, even better than season 1 by 21.0% (20-49). The average audience share was 54.8% in 20-49 years. The highest station shares earned in V20-34 years (63.1%) and Messengers + child (61.2%). In total, the programma reached more than 13.1 million viewers (6 +). The site attracted a weekly average of 380,000 unique visitors. # TVOH was trending topic during each broadcast. In total the show counted more than 1,7 million tweets on Friday nights.