In the brand-new video game Skylanders Imaginators, kids get to create their own Skylander to save Skylands.
RTL and MEC developed a tailor-made, multi-channel campaign. RTL MCN, B.O.Z. and Cartoon Network proved to be the perfect foundation to get the young target audience, aged 6 to 12, excited. To draw attention to Skylanders Imaginators we picked an online influencer as brand ambassador, Dionne from YouTube channel Onnedi, she and TV-host Sem made a YouTube video and posted fun content on her social media.