Renault's assignment was a 360 degree content partnership in which the target audience of the Renault Kadjar was engaged and inspired by claiming the extreme sports domain and to motivate men 35-49. Stop Watching, Start Living.
Renault and RTL both operate with a focus on innovation and digital transformation. Renault was looking for a content partnership within an extreme sports umfeld. Commitment, inspiration and activation were Renault major objectives where innovation, content creation and social integration were essential conditions. Extreme Road Trip was the connection among all these requirements.
Through a distinctive approach RTL created content with a different experience on each device. Content was distributed through:
• YouTube • RTL XL • www.extremeroadtrip.nl
Via social media short videos, vlogs and interviews were distributed and RTL 5 broadcasted a short reality video on a weekly base. This way TV played a supporting role for the online channels. Due to the success, both brands launched already a second season. In this series, social influencers and best friends Giel de Winter (StukTV) and JayJay Boske (Expedition Robinson) go on a spectacular trip along extreme sports venues in breathtaking Iceland.