In 2014 Holland’s Next Top Model has turned into a multimedia concept package, linking up TV and online content with each other perfectly. The addition of a social media supported online model contest and a web soap creates a broader scope and extra options for advertisers.
Results
- Extended TV show duration.
- Intensified engagement among viewers.
- TV and online content get optimum social media support to enthuse and involve fans.
- The number of Facebook followers has doubled from 15.000 to 30.000. Instagram shoots from 10.000 to 18.500 fans, making it one of the largest accounts in the Netherlands.