For its Pink Collection, Andrélon looked for an effective way to increase its visibility and brand awareness among women aged 18 to 30.
The brand also wanted to be inspirational. What hairdos can you create, using which products? Endemol and RTL Netherlands worked together with Mindshare and developed a unique format to achieve these goals: Andrélon Pink Webisodes, linked to the most popular soap in the Netherlands: Goede Tijden, Slechte Tijden (Good Times, Bad Times).